We worked with Morrison Bowmore Distillers on our Leadership Development Programme.
Founded in 1951, Morrison Bowmore Distillers Limited is now a wholly owned subsidiary of the Japanese drinks company Suntory Limited. The company produces Bowmore, Auchentoshan, and Glen Garioch whiskies, all aged to perfection, and are distributed throughout the world. The success of Morrison Bowmore Distillers Limited is based upon maintenance of traditional values, product quality and innovation in the marketplace.
The established Executive team recognized that they had unfulfilled potential within their management ranks and that a more empowering and energising style of leadership was required to engage a loyal workforce in delivering their ambitious growth agenda in this traditional market sector. The following objectives were agreed to steer a wide range of linked interventions -
The jointly developed strategy employed in achieving these objectives was through an integrated programme of:
During this 2 year programme which is continuing to evolve, the company achieved IIP accreditation, restructured it’s sales and marketing organisation, secured a major new blending and bottling contract, formed a major new North American distribution partnership and is embarking on a major modernization of its main Springburn site. They have also re-launched their 3 leading single malt brands and their financial performance is significantly out-performing the sector, A recent employee opinion survey also indicated improvements in the companies culture and growing confidence in the companies management and growth potential.